Lucidkind is an internal marketing project for GRADICAL, a design agency which infuses a ghost as the mascot representing the brand which suggest a combination of clarity (lucid) and creativity (ghost mascot) in marketing efforts. It implies a transparent and innovative approach to marketing strategies, perhaps aiming to stand out and capture attention with unconventional and playful tactics.
The branding for Lucidkind incorporates vibrant colors and dynamic animations to enhance its visual identity. Bold and funky color palettes infuse a sense of liveliness and modernity into the brand, capturing attention and sparking interest among audiences. These colors, paired with playful animations, add depth and personality to the brand's messaging, reflecting its innovative and creative approach to marketing
